After months of rumors and more rumors, Cupertino based tech giant Apple has finally launched its latest smartphone iteration iPhone 7 and iPhone 7 Plus. It is needless to say that the two smartphones are going viral since then and will remain the most talked about products in the tech circles for the next few weeks.
iPhone handsets’ sale has been slowing down for the last several months and Tim Cook led tech giant has been hoping that the arrival of the next generation iPhone(s) will infuse a new life into a struggling Apple.
The tech giant showcased the beautiful and very expensive iPhone 7 and iPhone 7 Plus smartphones in San Francisco on Wednesday. There are reasons to believe that the two handsets will be as expensive or even more compared to their present iterations available in the market.
There are reasons to believe that the entry level version of iPhone 7 will be priced at around Rs 60,000 in the Indian market. But you will have to wait for a couple of weeks before the price tag of the high end iPhone 7 Plus will be known.
This means that the handset will be far more expensive in the Indian market than in the US. The entry level iPhone 7 starts at $649 (around Rs. 43,000). It must be kept in mind that the new entry level handset comes with 32GB memory instead of 16 GB. On the other hand the price of iPhone 7 Plus start at $769 (approximately Rs. 51,000) for same 32GB storage.
In the meantime the Cupertino based Apple has doubled the storage variant on other models, with 128GB and 256GB models now rounding up the lineup. Pre-orders open this Friday in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands, and the US, with the iPhone releasing in these countries on September 13. Indian iPhone fans will have to wait a few more weeks before the handset lands here in New Delhi and other mega cities.
The new iPhone versions come with substantial improvements over the previous versions that were facing tough fight from Samsung Galaxy S 7 and other handsets from the Korean tech giant. The handset now boasts a new design, doing away with the antenna lines at the back, and they will be available in two new colours: (matte) black, jet (glossy) black, in addition to gold, silver, and rose gold, seen earlier. The iPhone 7 and iPhone 7 Plus also feature a redesigned home button which is now solid-state and force-sensitive. It uses Taptic vibrations instead of a physical click, just like the trackpad on the latest MacBook and MacBook Pro models. Apple has also added IP67 water and dust resistance, a first for the iPhone series.
The other major improvement in the new versions comes in camera. iPhone 7 comes with optical image stabilisation (OIS). There’s a new 6-element f/1.8 aperture lens with 12-megapixel sensor and quad-LED with True Tone Flash. A new 7-megapixel front camera is included as well. The newest iPhone models come with a new image processing engine, which, Apple claims, delivers better, faster pictures. The new iPhone models comes with a 25 percent brighter display with a wider colour gamut and improved colour management. The speakers in iPhone 7 and iPhone 7 Plus are stereo – one at the bottom, and one at the top, and twice as loud as their predecessors.