Mumbai: Mukesh Ambani led Reliance Jio has said that it will follow the Telecom Regulatory Authority of India (TRAI) order asking it to withdraw its freebees. The company has completely changed the face of the Indian telecom market in the last few months since it started offering its services across the country.
The call and data charges have nose-dived and data has become very cheap. From 1GB data that was being charged at around Rs 250, you get around 30GB data per month and free calling for as little as 350 from the most expensive telecom operator in the country, namely Bharti Airtel.
There is no denying that the telecom sector has undergone a metamorphosis of sorts in the last five or six months. Had the telecom operators like Airtel, Vodafone and Idea not changed, they would have been destroyed by their subscribers who would have left them in droves.
In a press release, Reliance Jio said,”Today, the Telecom Regulatory Authority of India (TRAI) has advised Jio to withdraw the three months’ complimentary benefits of Jio Summer Surprise…Jio accepts this decision. Jio is in the process of fully complying with the regulator’s advice, and will be withdrawing the three months complimentary benefits of Jio Summer Surprise as soon as operationally feasible, over the next few days”.
Nonetheless, the company said the people who have already subscribed to the offer will not be impacted. “All customers who have subscribed to Jio Summer Surprise offer prior to its discontinuation will remain eligible for the offer” said Reliance Jio. On March 31, Jio announced its Jio Summer Surprise offer. Under this offer all Jio Prime members making their first recharge payment of Rs. 303 (or higher) plans got three months’ complimentary services in addition to the benefits of their purchased plan.
Mukesh Ambani led company earlier this month had said, “Every Jio Prime member, when they make their first paid recharge prior to April 15 using Jio’s Rs. 303 plan (or any higher value plan), will get services for the initial three months on a complimentary basis. The paid tariff plan will be applied only in July, after the expiry of the complimentary service.” Looking at the unprecedented rush of subscription, the company had also extended the deadline to buy Jio’s Rs. 303 (and other) plans till April 15.
In a full page advertisement in leading newspapers across the country, Reliance Jio had announced that in “just one month, over 72 million Jio customers have signed up for Jio Prime, making it one of the most successful customer privilege programmes anywhere in the world.” With 72 million subscribers enrolling for prime membership till March 31, Reliance Jio will remain disruptive given its aspirations, investment banking firm Jefferies said in its recent report.