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iPhone after ten years: Lack of real upgrade may hamper its growth in future

iPhone after ten years: Lack of real upgrade may hamper its growth in future

ViewsHeadlines Tech Desk,

New York: Ten years ago when Steve Jobs launched the first version of iPhone in the market there were two very diametrically different views on the prospects of the smartphone in the market.  Some said it will be a massive hit, whereas there were skeptics too. While it went on to become an instant hit in the market, it continues to drive its fans crazy across the world.

The long lines that were visible outside the Apple showrooms in the US, Europe and then China before the launch of every iPhone version continue to remain the same.

There is obviously no challenge to iPhone supremacy in the market, notwithstanding the arrival of many well-meaning smartphones running on different operating systems and being churned out by multiple manufacturers in different parts of the world.

At one point, Samsung’s Galaxy Note started looking a real rival to Apple that many thought was a lot better than the best iPhone versions, but the fiasco with the Galaxy Note 7’s battery has disappointed many Galaxy Note fans and iPhone haters. Galaxy Note 7 that came with the best of the best specifications and features, was initially thought to have some minor issues with its battery. But a couple of battery explosions of Note 7 forced the Korean tech giant to recall the entire Note 7 sold out over a couple of weeks period, making the company incur losses up to approximately $5 billion.

Apple’s Phil Schiller while talking about the iconic smartphones says that the launch of App Store was a defining moment in Apple’s history that led to the creation of an iPhone eco-system in the process. “That undervalues how earth-shattering the iPhone was when it first came to market, and we all first got them and fell in love with them…iPhone made the idea of a smartphone real. It really was a computer in your pocket. The idea of real internet, real web browser, Multi-Touch. There were so many things that are core to what is the smartphone today, that created a product that customers fell in love with, that then also demanded more stuff on them, more apps” he goes on to add.

He denies the argument in the tech world circles that Apple is playing safe with new iPhone version by giving incremental improvements. “I actually think the leaps in the later versions are as big and sometimes even bigger now…I think our expectations are changing more, not the leaps in the products. If you look through every version—from the original iPhone to the iPhone 3G to the 4 to the 4S, you see great changes all throughout. You see screen size change from three and a half inch to four inch to four point seven and five point five. You see cameras going through incredible change, from the first camera that couldn’t shoot video, to then having both a front and a backside camera, to now three cameras with the stuff we’re doing, and with live photos and 4K video” says he.

Despite the fact that iPhone 7 and iPhone 7 Plus are among the best in the market their demand is going down. KGI Securities analyst Ming-Chi Kuo said in a note to investors that demand for the iPhone 7 and iPhone 7 Plus has peaked, and Apple’s suppliers will decrease their iPhone shipments by as 5% to 15% in November and December. Is the new iPhone boring after all?

Kuo says, “As the 4.7-inch iPhone 7, which accounts for a higher share of iPhone shipments, is in stock in the main global markets, we believe overall iPhone shipments have peaked…We think iPhone shipment forecasts will be revised down due to: (1) lower-than-expected demand due to a lack of spec surprises in the 4.7-inch iPhone 7; and (2) shorter times for delivering online orders of 5.5-inch iPhone 7 Plus, which implies slowing demand. We note that the out-of-stock phenomenon also results from fixed capacity, and is not only due to robust demand.”

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